Hospitality Marketing Fundamentals: Awarded Professor

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Learn about Hospitality Marketing, historical perspectives and new trends.

What you’ll learn

  • The Concept of Hospitality Marketing.
  • Historical Perspective of Hospitality Marketing.
  • Current Perspective in Hospitality Marketing.
  • Trends in Hospitality and Tourism Industry.
  • Strategic Marketing: services and experience.
  • Marketing mix.
  • Competitive Analysis.
  • Environmental Analysis.
  • Product and Market Development.

Course Content

  • Introducción –> 1 lecture • 3min.
  • Historical Perspective –> 1 lecture • 1min.
  • Current Perspective –> 1 lecture • 2min.
  • Trends in Hospitality and Tourism Industry –> 1 lecture • 3min.
  • The Argentine case –> 1 lecture • 8min.
  • Strategic Marketing: services and experience –> 1 lecture • 4min.
  • Marketing mix –> 1 lecture • 4min.
  • Competitive Analysis –> 1 lecture • 5min.
  • Environmental Analysis –> 1 lecture • 2min.
  • Product and Market Development –> 1 lecture • 2min.
  • Marketing Strategy –> 1 lecture • 1min.

Hospitality Marketing Fundamentals: Awarded Professor


Learn about Hospitality Marketing, historical perspectives and new trends.

Utilizing and developing effective tactics and promotions is part of hospitality marketing, which is done to appeal to one’s brand in this sector. Restaurants, hotels, theme parks, and food service providers all have the same primary objective: to offer exceptional service and give their customers an unforgettable experience.

By constructing the picture you wish to present to your guests, hospitality marketing positions your business. It’s what sets you apart from your rivals and provides your brand personality. with an incredible variety of places to eat or go. A marketing strategy for the hotel industry that is effective will be able to draw in both your target demographic and potential new customers. Marketing is what entices them, and offering a memorable customer experience with distinctive goods and services is what entices them to return. The hospitality industry is a broad category of fields within the service industry that includes lodging, food and drink service, event planning, theme parks, travel and tourism. It includes hotels, tourism agencies, restaurants and bars.

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